2023 Report

"The Power of Online Recipes"

In our 2023 report, "The Power of Recipes", we analyze the current use of online recipes, including their role in inspiring and simplifying people's lives and driving food purchases.

Recipes play a fundamental role in the consumer journey, which is why brands should develop and enhance recipe content as a key marketing strategy.

In this report, we delve into:

The use of online recipes.

Growth of online recipes and key trends.

The power of online recipes to drive sales.

The value of shoppable recipes (shoppable content).